What is the role and importance of CRM department in identification of customer’s expectations to achieve organizational objectives?

Loss and profits are the final results of business operations after financial transaction has been occurred (Bejou et al., 2005). Most of the organizations could not achieve their targets (long term and short term) and these organizations suffered from the heavy financial looses and at the end either they switch the industry or they leave …

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The role of CRM department in Identifying Customer’s expectations to achieve organizational objectives

Chapter #:1     Introduction 1.1    Introduction Market is a place where the buyer and seller meet their needs and want and the transaction occur, the seller sell the products and buyers buy the items as per needs and requirements (Anderson and Mittal, 2008). Bennett, (2003) has been stated that only the customer relationship management can identify …